Town of Springdale Research and Messaging Tactics Creation

This project was a collaboration with other students who were part of Insight Communications.
The town of Springdale asked us to do research into the effects of tourism on a gateway town. I, along with my Partner at the time, Lacey, was in charge of doing benchwork and research to help support our other cohorts in their research. We presented our work to Springdale Township's leaders, where they asked us to continue with our research and to develop messaging tactics. We created mock ups for what the the town could use and part of their tangible messaging, we also gave a presentation to Springdale Town Residents and then gave a secondary presentation to town leaders on how they can leverage the messaging tactics we presented them to successfully communicate with the residents of Springdale.